Product Bundling - Would you like some scrap metal with your nuts?
We can find examples of product bundling everywhere, from coffee shops selling music to candidates choosing running mates. The potential effects range from fabulous to disastrous from a customer’s point of view and how they decide to react to the bundle. Do they run towards the bundle or flee?
Here’s an example of one which apparently wasn’t well thought through. The aged condition of the sign tells the story.
2 comments March 6th, 2008
