“Want Fries with that Prescription?”
I just saw a TV advertisement with the rhetorical tagline “What if you could do everything without having to get out of your car?”
Examples from the ad included: Refereeing a soccer game; listening to chamber music; and shoe shopping. The ultimate product they want you to get without getting out of your car? Your prescription drugs.
Edward Abbey in his classic 1960’s book “Desert Solitaire” about his time as a park ranger in the desert southwest, railed against those who wouldn’t step out of their cars to experience the desert and its beauty.
So, we’ve had drive-up fast-food for quite some time.
Then I guess it’s only logical, since obesity has reached epidemic proportions in the U.S., we should be working ourselves towards a complete drive-up economy just like in the TV ad.
Including drive-up obesity treatment prescription drugs.
We need to make better decisions as individuals, businesses and a society to get ourselves out of our love affair with the automobile and back into a healthier life of moving around on our own.
3 comments June 20th, 2007
