Nasal Cleansing and Your Product’s Promotion
June 11th, 2007
A few weeks ago Oprah had Dr. Oz on her show. He’s one of the doc’s from RealAge but that’s not what’s interesting here.
Do you know about neti pots? They look like little teapots with a spout just big enough to fit nicely into one of your nostrils which is precisely what you do with it. You pour the nasal cleansing solution into one nostril while tilting your head to the side so that the solution, poured in the one nostril drains out the other. I know this because I have one!
Now here’s what’s fascinating. Most people would say “gross” to the neti treatment. “No way am I gonna do THAT!”. EXCEPT if it’s on Oprah. Then, well, it must be ok right?
Turns out that after the Oprah session with Dr. Oz there was a market run on neti pots and they flew off the shelves!
So what’s the point? If Oprah can make something as arcane as netti pots used for cleaning out your nose and sinuses fly off the shelves then their hope for your products too! You just have to find the right “Oprah” and audience for your industry and get your product or service endorsed.
Entry Filed under: DV - Behavioral Economics
1 Comment Add your own
1. Desiree | June 12th, 2007 at 11:19 am
It really is amazing that one person could have so much marketing power isn’t it?!! I’m just glad Oprah is a good responsible soul. that is just the type of person who should have that kind of power!
I don’t use a neti pot myself but I do have a special plastic bottle made for precisely the same thing and probably much less expensive. I swear by it.
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