Nasal Cleansing and Your Product’s Promotion
A few weeks ago Oprah had Dr. Oz on her show. He’s one of the doc’s from RealAge but that’s not what’s interesting here.
Do you know about neti pots? They look like little teapots with a spout just big enough to fit nicely into one of your nostrils which is precisely what you do with it. You pour the nasal cleansing solution into one nostril while tilting your head to the side so that the solution, poured in the one nostril drains out the other. I know this because I have one!
Now here’s what’s fascinating. Most people would say “gross” to the neti treatment. “No way am I gonna do THAT!”. EXCEPT if it’s on Oprah. Then, well, it must be ok right?
Turns out that after the Oprah session with Dr. Oz there was a market run on neti pots and they flew off the shelves!
So what’s the point? If Oprah can make something as arcane as netti pots used for cleaning out your nose and sinuses fly off the shelves then their hope for your products too! You just have to find the right “Oprah” and audience for your industry and get your product or service endorsed.
1 comment June 11th, 2007
